Resource Library
119 Results Found
with filter 'Messaging, Marketing, and Engagement'
Example
SNAP program doubles food stamp dollars at farmers markets
This local news segment from Arizona showcases their incentive program and is an excellent example of a program using hooks, such as increased food insecurity during the pandemic and the…
Press | Messaging, Marketing, and Engagement
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Template
Download a Free Press Release Template
Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize…
Press | Messaging, Marketing, and Engagement
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Resource List
Unsplash
This library of free photos can be helpful to farm direct sites looking to source photos for marketing materials on a limited budget.
Messaging, Marketing, and Engagement | Marketing materials
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Resource List
Canva
Canva is a commonly used design tool for creating social media posts, signs, ads, infographics, and other marketing content. With a free plan as well as paid-options, it can be…
Messaging, Marketing, and Engagement | Marketing materials
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Example
Get Me to the Farmers Market
This example pamphlet/poster advertises multiple transportation routes from Arizona WIC and SNAP offices to their nearest farmers markets.
Getting on the map | Messaging, Marketing, and Engagement
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Example
Press Release for Farmers Market Week
This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In…
Press | Messaging, Marketing, and Engagement
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Quick Tips
5 Farmer’s Market Marketing Ideas
This post, directed at vendors, offers some ideas for gathering phone numbers and emails towards direct marketing to customers.
Messaging, Marketing, and Engagement | Digital media
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Quick Tips
Marketing Farmers’ Markets: Ideas for Market Vendors & Managers in Nevada
This article describes a 2008 study of shoppers at a Nevada farmers market and divides customers up according to their motivation for coming to market (health, local food, or non-food-related…
Understanding your community and customers | Messaging, Marketing, and Engagement
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Example
Ypsilanti Online Market
This example of an online marketplace accepting SNAP and Double Up Food Bucks shows how a market can use online ordering to provide the same shopping experience to their customers…
Messaging, Marketing, and Engagement | Digital media
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Template
Download a Free Content Calendar
Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient.…
Planning and budgeting | Messaging, Marketing, and Engagement
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