Example

SNAP out of it!

This promotional video from Georgia Farmers Market Association is an excellent example of destigmatizing marketing for SNAP.

Messaging, Marketing, and Engagement | Digital media

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How-to

Farm Bill Policy and Communications Series

This series of webinars from the Food Systems Leadership Network (of The Wallace Center) along with Spitfire Strategies is designed to help food systems workers to navigate advocacy during a…

Advocacy and Policy

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Quick Tips

Building Diverse Community Based Coalitions

This guiding tool from the Praxis Project offers what is important to take into account in our efforts to building diverse community based coalitions. It provides background, question prompts, and…

Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Grassroots outreach | Operations and policy

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How-to

Assessing Policy to Promote Racial Equity

Policy is often touted as the great equalizer, creating opportunities for all, regardless of their race. Yet evaluating a policy’s capacity to address racial equity is not easy. The Johns…

Data collection and evaluation | Advocacy and Policy | Diversity, Equity, Inclusion, and Accessibility | Market operations, policies, and legalities | Planning and process

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Example

DEVELOPING A COMMUNICATION STRATEGY: A GUIDE FOR FOOD POLICY COUNCILS

This guide to developing a communications strategy is designed for food policy councils, but many of the questions it asks and suggestions it makes might be applied to other kinds…

Messaging, Marketing, and Engagement | Planning and budgeting | Advocacy and Policy

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Template

Sample Content Calendar

This sample content calendar created by Rachael Ward at FMC offers a basic template for organizations looking to plan out a social media content calendar and budget.

Messaging, Marketing, and Engagement | Digital media

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Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…

Messaging, Marketing, and Engagement | Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media | Operations and policy

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How-to

Best Practices for Meeting with Elected Officials with Equity Advocates

In part two of a two-part webinar series on advocacy, The Wallace Center's Food Systems Leadership Network and Equity Advocates talk about the nuts and bolts of how to contact…

Messaging, Marketing, and Engagement | Advocacy and Policy

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Webinar

Using Advocacy to Build an Equitable and Sustainable Food System with Equity Advocates

In part one of a two-part webinar series on advocacy, The Wallace Center's Food Systems Leadership Network and Equity Advocates parter to discuss how advocacy, whether at the local, state,…

Messaging, Marketing, and Engagement | Advocacy and Policy

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Report

Comparing Different Models of Farmers Markets in Urban Neighborhoods

This case study following the evolution of a farmers market in Allentown, PA examines the ways in which market models can create benefits and barriers for different purposes and populations.…

Understanding your community and customers | Farmers Markets | Farm Stands, CSAs, and Mobile Markets | Farm Stands | Program Administration | Getting Started | Organizational structure

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