Farm Direct Incentives Guide


With hundreds of resources from practitioners across the country available in our resource library for farm direct nutrition incentives, it can be challenging to know where to start—especially if you are new to incentives. Our guides walk you through the adoption (or creation) of a nutrition incentive project from the initial plan for how (and why) to integrate incentives into your farm direct site in PLAN, through creating internal systems in IMPLEMENT, getting customers to the site in PROMOTE, understanding the effects of your incentive in EVALUATE, and finally REITERATE, where you learn from the practice of running your incentive in order to revise your plan for next season. We’ve selected key resources from our library to go with each one.

New to incentives and interested in learning more about what nutrition incentives are? See our FAQ for answers.

Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.


Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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How do you measure your program's results? Access our tools for data collection, management, and publication.

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Turn your data into funding for new programming through reporting and storytelling.

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