Successful implementation of a nutrition incentive project takes a lot of internal work. In this IMPLEMENT section, we’ll help you set up the rules, training, and technologies that will make nutrition incentives run smoothly at your site.
Accepting SNAP and offering nutrition incentives are essential first steps to enabling an expanded community of shoppers to purchase food at your farm direct site. Now, let’s get to the behind the scenes work.
Here we include everything that happens at the site—from staff and vendor training, to the selection of point of sale systems, to how to run on-farm or at-market events directed at nutrition incentive users, and even how to use signage to help people get the most out of your program when they arrive.
Whether you work with a broader local program or invent a new model for incentives in your area, there are many elements to implementing an NI project that can be adjusted and adapted to fit the needs and capacity of your farm direct site. You can use IMPLEMENT to navigate the many possibilities for how to operate your program day to day.
For sites that are building an NI project from the ground up, however, implementation will involve more work and more decisions.
For example, independent projects will need to create systems for payment and record-keeping. But you don’t have to start from scratch! Templates and tips from other farm direct sites are included in this section for you to build off of. Whether you’re a brand new program or joining an existing one, see below for our top resources.
Resource Library Guide: Implement
See our best-in-class resources to help you implement your farm direct nutrition incentive below.
Resources that speak to the basics of people and products in farm direct.
Creating Inclusive Farmers Markets Toolkit
Farmers Market Legal Toolkit: Costs, Accounting, and Taxes
Technical systems such as EBT point of sale systems, physical scrip, and etokens are among the major considerations for any program, below are a few resources to get you started in considering this central aspect of operations.
The "A to Z" of EBT, Credit, and Debit Cards in Washington State
Farmers Market Legal Toolkit: Implement SNAP/EBT- Equipment & Payment
The Big Picture of SNAP/EBT Processing and Technology
EBT Technology: Market Discovery Process
EBT Point of Sale Device Category Overview
Guides and examples for how to train, recruit, and build your team.
Becoming a Food Stamp Friendly Market
Food Assistance Handbook
Washington State Farmers Market Management Toolkit: Chapter 4 Sustaining Your Farmers Markets' Human Capital
Santa Monica Farmers Market Volunteers
CUESA- Volunteer with Us
Double SNAP Dollars Manual for Market Employees
Optimizing the Customer Experience
Changing customer behavior is always a challenge, whether that means supporting new customers to find their way, or encouraging returning customers to engage with your program for the first time, signage and displays are among the most important investments you can make in a site.
Designing Health and Shopper-Centered Spaces
BUNDLE: Nutrition Incentive On-Site Signage
Universal Design: Parks and Plazas
The Art & Science of Farmers' Market Display
Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.
Learn the basics of nutrition incentives and start building a program at your farm direct site.Learn more
Take your nutrition incentive program from seed to scale and find support for day-to-day administration.Learn more
Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.Learn more
How do you measure your program's results? Access our tools for data collection, management, and publication.Learn more
Turn your data into funding for new programming through reporting and storytelling.Learn more