Farm Direct Incentives Guide

About Our Team

About Our Team

This website is a project of the Nutrition Incentive Hub‘s Farm Direct Team. The Nutrition Incentive Hub is a coalition of partners, created by the Gus Schumacher Nutrition Incentive Program Training, Technical Assistance, Evaluation, and Information Center (GusNIP NTAE Center), that supports nutrition incentive and produce prescription projects. The GusNIP NTAE Center is led by the Gretchen Swanson Center for Nutrition. In partnership with Fair Food Network, they assembled the Nutrition Incentive Hub, a coalition of practitioners, grocery and farm direct specialists, researchers, and evaluators from across the country.

Together, we are dedicated to supporting program applicants and grantees and strengthening and uniting the best thinking in the field to increase access to and affordability of fruits and vegetables and improve health outcomes of participating households. 

Additional Resources:

Nutrition Incentive Hub – Organizations that administer a network of nutrition incentive projects across a broad region or state may benefit from the resources and information on this site which span all nutrition incentive projects, including produce prescription. 

National Grocers Association Foundation’s Technical Assistance Center – This site provides information specific to nutrition incentives at brick and mortar outlets.

For more on incentives, please see our FAQ page.


About the Farm Direct Team

The Michigan Farmers Market Association (MIFMA) serves as farm direct specialists under the Nutrition Incentive Hub. This page includes recognition of past and present Farm Direct Team members along with a brief description of their role in this work.


The Michigan Farmers Market Association (MIFMA) currently maintains this website.


The Farmers Market Coalition (FMC) served as farm direct specialists under the Nutrition Incentive Hub from 2019-2023. The FMC originally developed this website in 2021.