Farm Direct Incentives Guide


Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource

This free course for farmers market managers from, Accepting SNAP at Your Farmers Market, includes educational tutorials and interactive downloads on how to implement a successful SNAP program at your farmers market. is a collaborative project of the Texas Center for Local Food developing a training platform for farmers, ranchers, farmers market organizers & vendors, and consumers. They offer multiple courses, both free and paid.

Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.


Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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How do you measure your program's results? Access our tools for data collection, management, and publication.

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Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources

Steal This Idea - Farmers Market Promotion

Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Digital media | Messaging, Marketing, and Engagement | Marketing materials
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An Exploration of Farmers’ Market Nutrition Programs

Produce Perks Midwest and Green Umbrella’s Food Policy Council are pleased to release a new report that explores the process of digitizing nutrition incentives at farmers’ markets. The report, “An Exploration of…
Scrip/tokens and systems | Getting started— applying, equipment, etc | SNAP/EBT and Nutrition Incentives Technology | Equipment options
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Creating Great Social Media Content for Your Farmers Market

Markia Baker and Navi Johnson of NM Legaci Marketing discuss what makes for great social media content for farmers markets. They share examples and give practical advice that you can…
Digital media | Messaging, Marketing, and Engagement | Understanding your community and customers
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Resource List

Measuring Michigan Farmers Markets Data Collection Toolkit

The Michigan Farmers Market Association (MIFMA) created the following Data Collection Toolkit for Market Managers who want to collect, analyze, and share data to advance their market’s mission. The Toolkit…
Planning and process | Data collection and evaluation | Sharing your results | What to measure and track | Data management | Evaluation and Reporting
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SNAP INCENTIVES FOR CSA: Troubleshooting Guide

Community Supported Agriculture (CSA) can be an excellent way for shoppers to connect with local farmers and access fresh, seasonal produce, but SNAP regulations can be difficult for CSAs to…
Farm Stands, CSAs, and Mobile Markets | CSA | Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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