Farm Direct Incentives Guide


Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource

This free course for farmers market managers from, Accepting SNAP at Your Farmers Market, includes educational tutorials and interactive downloads on how to implement a successful SNAP program at your farmers market. is a collaborative project of the Texas Center for Local Food developing a training platform for farmers, ranchers, farmers market organizers & vendors, and consumers. They offer multiple courses, both free and paid.

Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.


Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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How do you measure your program's results? Access our tools for data collection, management, and publication.

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Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources

Ecommerce Decision Tool

This quiz and accompanying resource was created by the Small Farm Tech Hub at CAFF to help guide small farms in making a strategic decision on adopting e-commerce or online…
SNAP/EBT and Nutrition Incentives Technology | POS & E-commerce Options
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Photo Marketing: NMFMA Fresh Rx Color Comic

Photo marketing communicates information across language and literacy barriers. This comic is an example of how photo marketing can be used to communicate incentive redemption.
Messaging, Marketing, and Engagement | Marketing materials
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Quick Course

Quick Course #2: Expanding to New Farm Direct Firms

Based on input from administrators and technical assistance providers, this free course walks grantees and potential grantees through the why and how of thoughtful expansion. To enroll in Nutrition Incentive…
Program Administration | Organizational structure
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Quick Course

Quick Course #1: Effective Training

If you’re planning to include training in your nutrition incentive project this year, this quick course is for anyone training firms in farm direct nutrition incentives. To enroll in Nutrition…
Program Administration | Staffing
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Steal This Idea - Farmers Market Promotion

Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Messaging, Marketing, and Engagement | Marketing materials | Digital media
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