Farm Direct Incentives Guide


Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource

This toolkit from the Massachusetts Food System Collaborative provides tips and suggestions for farmers markets to create more inclusive and welcoming environments, including through better understanding the community, celebrating diversity of vendors and customers, improving training, using inclusive language, and updating market design. While it's created in Massachusetts, the information and ideas in this toolkit are applicable at all markets.

Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

Featured Event
Featured Event: SNAP Incentives in CSA Programs
Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.


Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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How do you measure your program's results? Access our tools for data collection, management, and publication.

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Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources

BUNDLE: Volunteer Management Services

Volunteers are often essential to making farmers markets run. This list of apps, suggested by farmers market managers around the country (although Farmers Market Coalition can't vouch for any particular…
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Assessing Policy to Promote Racial Equity

Policy is often touted as the great equalizer, creating opportunities for all, regardless of their race. Yet evaluating a policy’s capacity to address racial equity is not easy. The Johns…
Data collection and evaluation | Advocacy and Policy | Diversity, Equity, Inclusion, and Accessibility | Market operations, policies, and legalities | Planning and process
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Racial Equity Audit for Food Systems Networks

A tool for identifying where food systems networks need to focus resources in order to more fully advance racial justice, equity, diversity and inclusion throughout network design, leadership, and operations.…
Diversity, Equity, Inclusion, and Accessibility | Trainings and tools
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