Farm Direct Incentives Guide

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Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource
Featured Resource: “Accepting SNAP at Your Farmers Market”

This free course for farmers market managers from TXFED.org, Accepting SNAP at Your Farmers Market, includes educational tutorials and interactive downloads on how to implement a successful SNAP program at your farmers market. TXFED.org is a collaborative project of the Texas Center for Local Food developing a training platform for farmers, ranchers, farmers market organizers & vendors, and consumers. They offer multiple courses, both free and paid.

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Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

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Featured Event
Featured Webinar: SNAP Incentives in CSA Programs
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Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.

Plan

Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Implement

Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Promote

Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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Evaluate

How do you measure your program's results? Access our tools for data collection, management, and publication.

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Reiterate

Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources
Example

SNAP out of it!

This promotional video from Georgia Farmers Market Association is an excellent example of destigmatizing marketing for SNAP.
Messaging, Marketing, and Engagement | Digital media
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How-to

SNAP 101: Best Practices for EBT & Nutrition Incentives

Thinking about getting your farm or market SNAP authorized? We’ve got you covered. Join FMC’s team for a brief overview on authorization and overall market preparations. See this link for…
Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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Webinar

Food Systems and Climate Action

In this webinar from John's Hopkins Center for a Livable Future and the Michigan Sustainable Business Forum, food access organizations across the country discuss the intersections of food access work…
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Webinar

Making SNAP Incentives a Snap (on the EBT Card)

Around the country, many local governments and organizations (including SPUR) run healthy food incentive programs to increase low-income families' purchasing power for fruits and vegetables. These bonus dollars are often…
SNAP/EBT and Nutrition Incentives Technology | Equipment options
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How-to

Farm Bill Policy and Communications Series

This series of webinars from the Food Systems Leadership Network (of The Wallace Center) along with Spitfire Strategies is designed to help food systems workers to navigate advocacy during a…
Advocacy and Policy
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