Farm Direct Incentives Guide

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Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource
Featured Resource: “Accepting SNAP at Your Farmers Market”

This free course for farmers market managers from TXFED.org, Accepting SNAP at Your Farmers Market, includes educational tutorials and interactive downloads on how to implement a successful SNAP program at your farmers market. TXFED.org is a collaborative project of the Texas Center for Local Food developing a training platform for farmers, ranchers, farmers market organizers & vendors, and consumers. They offer multiple courses, both free and paid.

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Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

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Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

Visit the Nutrition Incentive Hub
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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.

Plan

Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Implement

Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Promote

Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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Evaluate

How do you measure your program's results? Access our tools for data collection, management, and publication.

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Reiterate

Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources
Webinar

CSA Ideas Lab: Accepting SNAP Online

Direct-marketing farmers can accept SNAP Online with free support from Marketlink and GrownBy. In this CSA Ideas Lab, Amy Crone from Marketlink, Mike Parker from GrownBy, and Annie Moore from…
SNAP/EBT and Nutrition Incentives Technology | POS & E-commerce Options | Farm Stands, CSAs, and Mobile Markets | CSA
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Template

CSA Renewals Drive

​Use the resources provided in our easy-to-use package to promote CSA membership renewals to your customers and followers. We're giving you templates for your social media content, ready-to-use graphics, example…
Messaging, Marketing, and Engagement | Marketing materials | Farm Stands, CSAs, and Mobile Markets | CSA
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Make Food Safety a Priority for Your CSA

As more consumers use Community Supported Agriculture (CSA) farms for their fresh produce, keeping that food safe during harvest and storage is at the forefront of producer’s minds. This publication…
Box Programs | The Food: Eligibility, Safety, and Nutrition Education | Food safety and storage | Farm Stands, CSAs, and Mobile Markets | CSA
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Tool

Ecommerce Decision Tool

This quiz and accompanying resource was created by the Small Farm Tech Hub at CAFF to help guide small farms in making a strategic decision on adopting e-commerce or online…
SNAP/EBT and Nutrition Incentives Technology | POS & E-commerce Options
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Example

Photo Marketing: NMFMA Fresh Rx Color Comic

Photo marketing communicates information across language and literacy barriers. This comic is an example of how photo marketing can be used to communicate incentive redemption.
Messaging, Marketing, and Engagement | Marketing materials
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