Farm Direct Incentives Guide


Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource

This free course for farmers market managers from, Accepting SNAP at Your Farmers Market, includes educational tutorials and interactive downloads on how to implement a successful SNAP program at your farmers market. is a collaborative project of the Texas Center for Local Food developing a training platform for farmers, ranchers, farmers market organizers & vendors, and consumers. They offer multiple courses, both free and paid.

Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

Featured Event
Featured Webinar: SNAP Incentives in CSA Programs
Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.


Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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How do you measure your program's results? Access our tools for data collection, management, and publication.

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Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources


These vendor guidelines from UBC are posted through a website where potential vendors can easily access rules and information. Use this page as an example for how to make rules…
Program Administration | Market operations, policies, and legalities | Getting Started | Vendor management | Farmers Markets
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Resource List

Good Food Funding Guide

New Venture Advisors created the Good Food Funding Guide listing sources of grants, loans, and equity for businesses and programs promoting sustainable food and agriculture and local economies. It is…
Program Administration | Market budgets and fundraising
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Antiracist Farmers Market Toolkit

The Anti-Racist Farmers Market Toolkit was developed by a group of Black food systems leaders and market managers to help offer ways for managers to put the concepts of anti-racism…
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