Farm Direct Incentives Guide


Building healthy and equitable communities

Nutrition incentive resources for farmers
markets, farm stands, and CSAs

Featured Resource

This toolkit from the Massachusetts Food System Collaborative provides tips and suggestions for farmers markets to create more inclusive and welcoming environments, including through better understanding the community, celebrating diversity of vendors and customers, improving training, using inclusive language, and updating market design. While it's created in Massachusetts, the information and ideas in this toolkit are applicable at all markets.

Featured Guide
Featured Guide: Plan

Though all programs are community-specific, there are common elements that make implementing and administering a program easier. In PLAN we give you tools to prepare ahead for a successful incentive program.

Featured Event
Featured Event: SNAP Incentives in CSA Programs
Our Partners

For additional information and resources about nutrition incentive and produce prescription projects, visit the Nutrition Incentive Hub.

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Stage-by-stage Guides

Our stage-by-stage guides curate our library’s best resources to meet you at every stage of the nutrition incentive journey.


Learn the basics of nutrition incentives and start building a program at your farm direct site.

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Take your nutrition incentive program from seed to scale and find support for day-to-day administration.

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Grassroots outreach, social media strategy, and more: learn how to connect with the community and build your customer base.

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How do you measure your program's results? Access our tools for data collection, management, and publication.

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Turn your data into funding for new programming through reporting and storytelling.

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Resource Library

Browse hundreds of community-sourced guides, training materials, and templates to support your nutrition incentive program.

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Latest Resources

SNAP-Ed at 1890 Historically Black Colleges and Universities

This Report from the Food Trust discusses SNAP-Ed as a resource at Historically Black Colleges and Universities and makes recommendations for increasing the effectiveness and capacity of nutrition education through…
The Food: Eligibility, Safety, and Nutrition Education | Nutrition education and recipes
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USDA SNAP-Ed Webinars

This page lists webinars related to SNAP-Ed from the USDA Food and Nutrition Service.
The Food: Eligibility, Safety, and Nutrition Education | Nutrition education and recipes
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Case Study

SNAPshots: Farmers Market SNAP Success

This excellent case study from Tacoma Farmers Markets in Washington State about the introduction of SNAP and Nutrition Incentives and its transformative effects on the market community shows the power…
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