Resource Library
118 Results Found
with filter 'Messaging, Marketing, and Engagement'
Template
BUNDLE: Nutrition Incentive Postcards and Flyers
Postcards and flyers are a primary way to get the word out about your farm direct site's SNAP and nutrition incentive programs, especially when distributed in places that eligible customers…
Messaging, Marketing, and Engagement | Marketing materials
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Template
BUNDLE: Press and Media Forms & Templates
When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…
Messaging, Marketing, and Engagement | Planning and budgeting
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Template
BUNDLE: Press/News Release Templates
Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…
Messaging, Marketing, and Engagement | Press
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Template
BUNDLE: PSA, Ad Templates
Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…
Messaging, Marketing, and Engagement | Press
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Example
BUNDLE: Texting
Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…
Messaging, Marketing, and Engagement | Digital media
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Webinar
Building Equity
This webinar features incentive programs that engage program participants in order to build toward more equitable systems and foster leadership by those most impacted by systemic inequities.
Messaging, Marketing, and Engagement | Grassroots outreach
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Research
Building loyalty: Testing the efficacy of farmers market loyalty programs to engage the community and enhance sales
This research project by Community Involved In Sustaining Agriculture (CISA) involved tested the efficacy of using farmers market loyalty programs-- from punch cards, to texting services, to special events-- to…
Messaging, Marketing, and Engagement | Planning and budgeting
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Webinar
Building Partnerships between SNAP-Ed Programs and Farmers Markets
The webinar showcased how SNAP-Ed nutrition education programming and evaluation efforts, specifically the Food Navigator pilot program, can work to increase consumption of fruit and vegetables in a farmers market…
Messaging, Marketing, and Engagement | Partnership development
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Resource List
BUNDLE: Directories of Farm Direct Sites
Whether working with your regional or statewide nutrition incentive organization, or coordinating among farm direct sites in a community, joint marketing and directories can let many people know how to…
Messaging, Marketing, and Engagement | Getting on the map
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How-to
Asset Mapping
This presentation from Healthy! Capital Counties introduces an asset based approach to community health, and includes worksheets that farm direct sites could adapt to discover and document the assets and…
Messaging, Marketing, and Engagement | Partnership development
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