Resource Library
119 Results Found
with filter 'Messaging, Marketing, and Engagement'
How-to
How to do Outreach at WIC Centers
Visiting a WIC Center and doing a cooking demonstration is a wonderful way to encourage WIC recipients to use their FMNP and WIC Vegetable & Fruit checks at farmers markets,…
Planning and budgeting | Messaging, Marketing, and Engagement
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Example
Get Discounts on Farm Link Hawaii's Local Produce with SNAP-EBT and DA BUX!
This commercial for Da Bux, FarmLink Hawai'i's nutrition incentive program, is an example of a short and sweet introduction to programming with lots of information.
Messaging, Marketing, and Engagement | Marketing materials
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Webinar
CSA Market Research Webinar
This Webinar from the Hudson Valley CSA Coalition shares research conducted into their customer profile. They offer in depth analysis and advice for converting potential customers in the region into…
Understanding your community and customers | Messaging, Marketing, and Engagement
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Example
Sliding Scale
This document provides a framework to share with customers who are participating in sliding scale payments to help them situate themselves along the scale and understand how much to pay.…
Messaging, Marketing, and Engagement | Marketing materials
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Resource List
Bolder Advocacy Resource Library
Bolder Advocacy administers a huge resource library with advocacy toolkits, examples, and reports for non profit organizations. This library is a great source for anyone who seeks to advocate for…
Messaging, Marketing, and Engagement | Advocacy and Policy
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How-to
How to Flyer
Flyering is an effective way to promote your market within a neighborhood. This resource from GrowNYC offers a quick how (and why)-to for creating and distributing flyers. how_to_flyer
Planning and budgeting | Messaging, Marketing, and Engagement
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Resource List
SNAP-Ed Toolkit
This toolkit is designed to help SNAP-Ed Implementing Agencies across the country find evidence-based interventions and explore the SNAP-Ed Evaluation Framework in order to strengthen impact on the goal to…
Messaging, Marketing, and Engagement | Special events
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Example
Farmers Market Food Navigators help maximize Prescriptions for Health
This article from Second Wave Michigan describes a "food navigator" program from the Michigan Fitness Foundation. Like an ambassador program, the food navigator program uses social connection and one-on-one communitcation…
Grassroots outreach | Messaging, Marketing, and Engagement
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How-to
Marketing Strategies for SNAP/EBT Programs at Farmers' Markets
This quick video from OSU is packed with ideas for marketing and outreach for SNAP / EBT programs, including their food access coordinator program, and partnerships with SNAP-Ed. Practitioners share…
Grassroots outreach | Messaging, Marketing, and Engagement
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Example
How SNAP Market Match Works
This brief informational video from Washington State is an example of a how-to video directed at customers.
Messaging, Marketing, and Engagement | Marketing materials
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