Resource Library
118 Results Found
with filter 'Messaging, Marketing, and Engagement'
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What is an Advisory Board and Should We Have One?
This blog post from Blue Avocado outlines different types of advisory boards and makes suggestions for how to establish clear roles and expectations.
Program Administration | Organizational structure | Grassroots outreach
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Resource List
2020 Mobile Market Conference
The 2020 Mobile Market Summit organized by the folks at myveggievan.org, offered a huge array of data and ideas around how and why to implement mobile markets. This page brings…
Messaging, Marketing, and Engagement | Grassroots outreach | Farm Stands, CSAs, and Mobile Markets | Other Models for Farm Direct
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Resource List
BUNDLE: Seasonal Guides
Many programs use guides to seasonal produce to help customers new to navigating farmers markets select items that are eligible for purchase with SNAP and incentives. These seasonality guides provide…
Messaging, Marketing, and Engagement | Marketing materials
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Resource List
Adding Incentives to your Market
In 2021, the Farmers Market Coalition developed a number of new resources, including two practitioner papers, a roundtable discussion, and a conversation on Facebook Live, all aimed at helping managers…
Partnership development | Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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Quick Tips
How to Create a Market Outreach Plan
Tips on preparing a market outreach plan for nutrition incentive programs. how_to_outreach_plan (2)
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to
How to Use Schools to Promote Your Market
“Backpacking” refers to when a school sends each child home with a certain handout to give to their parents. Although many schools won’t allow outside organizations to backpack their flyers,…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to
SNAP Market Match: Communications Toolkit
This resource is a toolkit providing resources and templates to promote SNAP Market Match to customers and the community.
Messaging, Marketing, and Engagement
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How-to
How to Get a Senior Center to Tour Your Market
Senior Centers often organize farmers’ market tours to help seniors utilize their FMNP checks. If you can facilitate this, it’s a great way to ensure that seniors use their checks…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to
How to do Outreach at Senior Centers
Senior Centers distribute FMNP checks to their members every summer and many seniors are EBT recipients as well. Doing a cooking demonstration or simply giving a short presentation is a…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to
How to do Outreach at WIC Centers
Visiting a WIC Center and doing a cooking demonstration is a wonderful way to encourage WIC recipients to use their FMNP and WIC Vegetable & Fruit checks at farmers markets,…
Planning and budgeting | Messaging, Marketing, and Engagement
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