Focus groups are one method of understanding more about your customers. The Farmers Market Coalition provides results from focus groups of customers who use SNAP at five markets across the…

It's important to advertise outside of your farm direct site itself, to both gain more exposure and to direct people to you. Examples of signs designed for off-site use include…

Reminding customers when they get to your site that SNAP and nutrition incentive programs are available can help new customers learn about the program and how to use it. Simple,…

Postcards and flyers are a primary way to get the word out about your farm direct site's SNAP and nutrition incentive programs, especially when distributed in places that eligible customers…

When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…

Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…

Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…

Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…

This webinar features incentive programs that engage program participants in order to build toward more equitable systems and foster leadership by those most impacted by systemic inequities.

This research project by Community Involved In Sustaining Agriculture (CISA) involved tested the efficacy of using farmers market loyalty programs-- from punch cards, to texting services, to special events-- to…