Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm direct sites. Community Involved in Sustaining Agriculture provides a guide for how to use a texting/SMS messaging app as a way to remind customers about the farmers markets. SimpleTesting shows Prescott Farmers Market Increases Foot Traffic with Text Messages, and FarmSpread offers email and SMS. There are many other service providers, and it is worth shopping around.
Prescott Farmers Market Increases Foot Traffic with Text Messages