Resource Library
118 Results Found
with filter 'Messaging, Marketing, and Engagement'
Webinar
Steal This Idea - Farmers Market Promotion
Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Messaging, Marketing, and Engagement | Marketing materials | Digital media
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Webinar
Creating Great Social Media Content for Your Farmers Market
Markia Baker and Navi Johnson of NM Legaci Marketing discuss what makes for great social media content for farmers markets. They share examples and give practical advice that you can…
Messaging, Marketing, and Engagement | Understanding your community and customers | Digital media
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Example
SNAP out of it!
This promotional video from Georgia Farmers Market Association is an excellent example of destigmatizing marketing for SNAP.
Messaging, Marketing, and Engagement | Digital media
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How-to
Farm Bill Policy and Communications Series
This series of webinars from the Food Systems Leadership Network (of The Wallace Center) along with Spitfire Strategies is designed to help food systems workers to navigate advocacy during a…
Advocacy and Policy
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Quick Tips
Building Diverse Community Based Coalitions
This guiding tool from the Praxis Project offers what is important to take into account in our efforts to building diverse community based coalitions. It provides background, question prompts, and…
Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Grassroots outreach | Operations and policy
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Webinar
Assessing Policy to Promote Racial Equity
Policy is often touted as the great equalizer, creating opportunities for all, regardless of their race. Yet evaluating a policy’s capacity to address racial equity is not easy. The Johns…
Diversity, Equity, Inclusion, and Accessibility | Market operations, policies, and legalities | Planning and process | Data collection and evaluation | Advocacy and Policy
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Example
DEVELOPING A COMMUNICATION STRATEGY: A GUIDE FOR FOOD POLICY COUNCILS
This guide to developing a communications strategy is designed for food policy councils, but many of the questions it asks and suggestions it makes might be applied to other kinds…
Messaging, Marketing, and Engagement | Planning and budgeting | Advocacy and Policy
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Template
Sample Content Calendar
This sample content calendar created by Rachael Ward at FMC offers a basic template for organizations looking to plan out a social media content calendar and budget.
Messaging, Marketing, and Engagement | Digital media
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Example
Voices of the Food Chain
Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Messaging, Marketing, and Engagement | Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media | Operations and policy
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Webinar
Best Practices for Meeting with Elected Officials with Equity Advocates
In part two of a two-part webinar series on advocacy, The Wallace Center's Food Systems Leadership Network and Equity Advocates talk about the nuts and bolts of how to contact…
Messaging, Marketing, and Engagement | Advocacy and Policy
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