The Michigan Farmers Market Association has shared a set of simple, graphic posters in English, Spanish, and Arabic that show COVID-19 Safety guidelines. They are based on CDC guidelines could…

This presentation by Laura Ludka for Fair Food Network's nutrition incentive program-- Double Up Food Bucks-- walks through how to maximize digital strategies even with a low or no budget.…

LiveWell Colorado reports on their first season of utilizing Community Food Advocates to promote Double Up Food Bucks at Colorado farmers markets.

This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.

This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.…

This webinar includes a fillable workbook template to think about your target customers, what they value, and how to lay out a communications plan that will reach them. Download the…

This overview presentation from Cheshire Community Action describes the challenge with needs-based approaches, and how community asset mapping can foster greater positive impact.

This 150-page report resulting from three focus groups and two online surveys of food consumers inside and outside of Vermont who shop at direct market outlets.

Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…

Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…