Farm Direct Incentives Guide

Archive

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How-to

Assessing Policy to Promote Racial Equity

Policy is often touted as the great equalizer, creating opportunities for all, regardless of their race. Yet evaluating a policy’s capacity to address racial equity is not easy. The Johns…
Data collection and evaluation | Advocacy and Policy | Diversity, Equity, Inclusion, and Accessibility | Market operations, policies, and legalities | Planning and process
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Template

Sample Content Calendar

This sample content calendar created by Rachael Ward at FMC offers a basic template for organizations looking to plan out a social media content calendar and budget.
Messaging, Marketing, and Engagement | Digital media
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Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media | Operations and policy | Messaging, Marketing, and Engagement
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Case Study

Comparing Different Models of Farmers Markets in Urban Neighborhoods

This case study following the evolution of a farmers market in Allentown, PA examines the ways in which market models can create benefits and barriers for different purposes and populations.…
Getting Started | Organizational structure | Understanding your community and customers | Farmers Markets | Farm Stands, CSAs, and Mobile Markets | Farm Stands | Program Administration
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Example

Vendor Food Access Training Video

This training video from Boulder County Farmers Markets was created to show vendors how to accept and redeem nutrition incentive currencies, the rules around eligible vendors and items, and other…
Program Administration | Market operations, policies, and legalities | Vendor management | Signage
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Example

Inclement Weather Sample Hand Out

This sample handout from GrowNYC offers information to customers on what happens when bad weather intersects with a pickup day. Use it as an example to determine and disseminate your…
Farm Stands, CSAs, and Mobile Markets | CSA | Box Programs | Signage
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Example

No Rollovers Policy Handout

This document from GrowNYC can be used to inform customers that bags or boxes purchased can't be refunded even if customers are unable to pick them up. Use this example…
Farm Stands, CSAs, and Mobile Markets | CSA | Box Programs | Signage
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