Farm Direct Incentives Guide

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Photo Marketing: NMFMA Fresh Rx Color Comic

Photo marketing communicates information across language and literacy barriers. This comic is an example of how photo marketing can be used to communicate incentive redemption.
Messaging, Marketing, and Engagement | Marketing materials
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Webinar

Steal This Idea - Farmers Market Promotion

Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Digital media | Messaging, Marketing, and Engagement | Marketing materials
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Webinar

Creating Great Social Media Content for Your Farmers Market

Markia Baker and Navi Johnson of NM Legaci Marketing discuss what makes for great social media content for farmers markets. They share examples and give practical advice that you can…
Messaging, Marketing, and Engagement | Understanding your community and customers | Digital media
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Example

SNAP out of it!

This promotional video from Georgia Farmers Market Association is an excellent example of destigmatizing marketing for SNAP.
Messaging, Marketing, and Engagement | Digital media
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How-to

Farm Bill Policy and Communications Series

This series of webinars from the Food Systems Leadership Network (of The Wallace Center) along with Spitfire Strategies is designed to help food systems workers to navigate advocacy during a…
Advocacy and Policy
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Quick Tips

Building Diverse Community Based Coalitions

This guiding tool from the Praxis Project offers what is important to take into account in our efforts to building diverse community based coalitions. It provides background, question prompts, and…
Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Grassroots outreach | Operations and policy
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Webinar

Assessing Policy to Promote Racial Equity

Policy is often touted as the great equalizer, creating opportunities for all, regardless of their race. Yet evaluating a policy’s capacity to address racial equity is not easy. The Johns…
Diversity, Equity, Inclusion, and Accessibility | Market operations, policies, and legalities | Planning and process | Data collection and evaluation | Advocacy and Policy
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Template

Sample Content Calendar

This sample content calendar created by Rachael Ward at FMC offers a basic template for organizations looking to plan out a social media content calendar and budget.
Digital media | Messaging, Marketing, and Engagement
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Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Operations and policy | Messaging, Marketing, and Engagement | Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media
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