Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from the Michigan Farmers Market Association, Fair Food Network’s Double Up Food Bucks, and Wholesome Wave Georgia do just that. And, this list of EBT talking points from the Ecology Center can help ensure that in interviews (as well as informal interactions) your team communicates the key points you want people to know.

Resources in this Bundle:

Press Release Template in English

Press Release Instructions

Sample Press Release Template DUFB

WWG Sample Press Release Template

Sample Farmers Market Talking Points