This booklet from the Historic Lewes Farmers Market in Delaware is the result of asking the question, “What can we do to increase sales and attendance at our market?". It…

An in depth report from the Southeastern Pennsylvania Resource Conservation & Development Council walks through a multi-year, USDA-funded transportation project that tried multiple strategies to increase market visits by low-income…

This 150-page report resulting from three focus groups and two online surveys of food consumers inside and outside of Vermont who shop at direct market outlets.

This first part of this case study conducted by Growing Hope among four markets it managed examined the true costs of running food assistance programs, and can inform budgeting, fundraising,…

The food system works for some, but fails too many of us. Yet, we already have a glimpse of the possibility of a just and healthy food system. To get…

Focus groups are one method of understanding more about your customers. The Farmers Market Coalition provides results from focus groups of customers who use SNAP at five markets across the…

Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…

From Food First, "This Backgrounder is the first in a multi-authored series on “Dismantling Racism in the Food System.” In this series we seek to uncover the structural foundations of…

"Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to “vote with your fork” for environmental protection, vibrant…