Farm Direct Incentives Guide

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Quick Tips

Seven Social Media Tips for Farms and Markets

This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.
Messaging, Marketing, and Engagement | Digital media
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Example

SNAP at Farmers Markets: Advertising and Marketing

Hour long presentation from Durham County Dept of Pub Health, for Durham's Double Bucks. Advertising and marketing is one of the most important aspects of attracting SNAP clients to farmers…
Marketing materials | Planning and budgeting | Messaging, Marketing, and Engagement
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Example

National Farmers Market Poster Contest

A facebook album of inspiring entries from across the country, to give you an idea of how to design effective and eye-catching communications. Winners only can be seen here.
Messaging, Marketing, and Engagement | Marketing materials
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How-to

Program: Fruit and vegetable incentives

Health Care Without Harm's Healthy Food Playbook includes a description of how fruit and vegetable incentive programs are a way that hospitals and farmers markets can work effectively to meet…
Messaging, Marketing, and Engagement | Partnership development
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Research

Project for Public Spaces Case for Healthy Places Report

This report from Project for Public Spaces highlights positive impacts of public spaces, and includes case studies around the US (including some farmers markets). It may be helpful in thinking…
Messaging, Marketing, and Engagement | Planning and budgeting
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