This local news segment from Arizona showcases their incentive program and is an excellent example of a program using hooks, such as increased food insecurity during the pandemic and the…

Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize…

This library of free photos can be helpful to farm direct sites looking to source photos for marketing materials on a limited budget.

Canva is a commonly used design tool for creating social media posts, signs, ads, infographics, and other marketing content. With a free plan as well as paid-options, it can be…

This example pamphlet/poster advertises multiple transportation routes from Arizona WIC and SNAP offices to their nearest farmers markets.

This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In…

This post, directed at vendors, offers some ideas for gathering phone numbers and emails towards direct marketing to customers.

This article describes a 2008 study of shoppers at a Nevada farmers market and divides customers up according to their motivation for coming to market (health, local food, or non-food-related…

This example of an online marketplace accepting SNAP and Double Up Food Bucks shows how a market can use online ordering to provide the same shopping experience to their customers…

Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient.…