Farm Direct Incentives Guide

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Webinar

Centering Food on People, Not Process

Community-based organizations across the country are rethinking their approach to the design of food incentive programs, like the Supplemental Nutrition Assistance Program (SNAP) — formerly known as food stamps. Rather than…
Partnership development | Getting Started | SNAP, EBT, and Nutrition Incentive Programs | Data collection and evaluation | Understanding your community and customers | Grassroots outreach
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Resource List

2020 Mobile Market Conference

The 2020 Mobile Market Summit organized by the folks at myveggievan.org, offered a huge array of data and ideas around how and why to implement mobile markets. This page brings…
Messaging, Marketing, and Engagement | Grassroots outreach | Farm Stands, CSAs, and Mobile Markets | Other Models for Farm Direct
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Resource List

BUNDLE: Seasonal Guides

Many programs use guides to seasonal produce to help customers new to navigating farmers markets select items that are eligible for purchase with SNAP and incentives. These seasonality guides provide…
Messaging, Marketing, and Engagement | Marketing materials
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Resource List

Adding Incentives to your Market

In 2021, the Farmers Market Coalition developed a number of new resources, including two practitioner papers, a roundtable discussion, and a conversation on Facebook Live, all aimed at helping managers…
Partnership development | Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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How-to

How to Get a Senior Center to Tour Your Market

Senior Centers often organize farmers’ market tours to help seniors utilize their FMNP checks. If you can facilitate this, it’s a great way to ensure that seniors use their checks…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to

How to do Outreach at Senior Centers

Senior Centers distribute FMNP checks to their members every summer and many seniors are EBT recipients as well. Doing a cooking demonstration or simply giving a short presentation is a…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to

How to do Outreach at WIC Centers

Visiting a WIC Center and doing a cooking demonstration is a wonderful way to encourage WIC recipients to use their FMNP and WIC Vegetable & Fruit checks at farmers markets,…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to

How to Use Schools to Promote Your Market

“Backpacking” refers to when a school sends each child home with a certain handout to give to their parents. Although many schools won’t allow outside organizations to backpack their flyers,…
Planning and budgeting | Messaging, Marketing, and Engagement
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