Farm Direct Incentives Guide

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Quick Tips

5 Farmer’s Market Marketing Ideas

This post, directed at vendors, offers some ideas for gathering phone numbers and emails towards direct marketing to customers.
Messaging, Marketing, and Engagement | Digital media
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7 Common EBT Mistakes

Is your EBT technology giving you trouble? Check out the 7 common mistakes farm direct sites might be making when it comes to EBT equipment and how to fix them!
Equipment options | Scrip/tokens and systems | SNAP/EBT and Nutrition Incentives Technology
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Visitor Counts at Farmers Markets

A visitor count is an essential part of collecting farmers market data. It is a piece of baseline data, meaning we use visitor counts as a way to calculate other…
Evaluation and Reporting | What to measure and track
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What Happened to all the Black Farmers?

Black farmers once made up 14 percent of America's farmers. Today, black farmers account for less than 2 percent. One of them, fourth-generation sugar cane farmer Wenceslaus 'June' Provost Jr.,…
Trainings and tools | Diversity, Equity, Inclusion, and Accessibility
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Why Farmers Markets Collect Data

Data helps farmers market managers better run, promote and fund their markets. This quick webinar discusses why collecting data is important with examples of what to do with that data.
Evaluation and Reporting | What to measure and track
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Tomato Wars: Conflict Management for Farmers' Markets

This brief, high-level set of powerpoint slides from Lynda Brushett for the Cooperative Development Institute may help markets think about conflict at their site at a big picture level. ConflictManagementforFM
Program Administration | Vendor management
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The Underlying Racism of America's Food System

Dr. Regina Bernard-Carreno was born and raised in Hells Kitchen, NYC. She is a graduating pioneer of the African American Studies Master's Degree Program at Columbia University. She completed her…
Trainings and tools | Diversity, Equity, Inclusion, and Accessibility
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SNAP Myths and Facts

A brief article from Wholesome Wave Georgia that works to dispel common myths and misperceptions about the SNAP program and its participants.
Messaging, Marketing, and Engagement | Understanding your community and customers
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Ten Qualities of Successful Public Markets

Project for Public Spaces, an international expert in public markets and public spaces of all types, put out this article that frames ten qualities to consider for market success.
Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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