Farm Direct Incentives Guide

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Retail Metrics for Farmers and Markets

To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire…
Evaluation and Reporting | Data collection and evaluation
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Hunger for Justice Series: Juneteenth Broadcast

The COVID-19 crisis is exposing an enduring and extremely dangerous problem – the inequities within our food system. In honor of a global response, A Growing Culture (AGC) is announcing…
Trainings and tools | Diversity, Equity, Inclusion, and Accessibility
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Seven Social Media Tips for Farms and Markets

This quick, three-page overview from Georgia Fresh for Less/Wholesome Wave Georgia offers helpful tips for a successful social media presence for your farm direct site.
Messaging, Marketing, and Engagement | Digital media
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Organic Labeling at Farmers Markets

Using the term organic on produce is only allowable under legal conditions as set out by the USDA, and farm direct sites need to understand these. This two page overview…
Program Administration | Market operations, policies, and legalities
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Popular Phrases Translated into Arabic and Spanish

Michigan Farmers Market Association created two-pages of helpful farmers market and SNAP-related phrases (some Michigan-specific) translated into Arabic and Spanish.
Diversity, Equity, Inclusion, and Accessibility | Language and marketing
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Recruiting Producers

This two page tip sheet from FMC covers the steps you can take to recruit vendors and expand the product selection at a farmers market
Program Administration | Vendor management
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Market Clusters Diagram

This diagram shows typologies of markets with different aims, and how these different aims may affect administration, partnerships, programming,and metrics.
Messaging, Marketing, and Engagement | Partnership development
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