Farm Direct Incentives Guide

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Farmers Market Vendor Surveys

Collecting information about your market vendors helps you tell the story about the impact your farmers market is having on your community.
Evaluation and Reporting | Planning and process
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Double Up Food Bucks Marketing and Promotion Webinar

This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.
Messaging, Marketing, and Engagement | Digital media
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Creating Inclusive Farmers Markets Toolkit

This toolkit from Massachusetts Food System Collaborative provides tips and suggestions for farmers markets in Massachusetts to create more inclusive and welcoming environments, including through better understanding the community, celebrating…
Diversity, Equity, Inclusion, and Accessibility | Operations and policy
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BUNDLE: Inclusive Communication

These resources can help you speak clearly to a variety of audiences. The National Center on Health, Physical Activity and Disability (NCHPAD) provides practical guidance on how written forms of…
Diversity, Equity, Inclusion, and Accessibility | Language and marketing
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BIPOC Producers:Sowing the Seeds of Liberation Webinar

(June 2020) US agriculture’s roots in colonization and enslavement mean that BIPOC producers still have limited access to capital, financial support, and markets—this is changing, slowly but surely, thanks to…
Trainings and tools | Diversity, Equity, Inclusion, and Accessibility
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Black Food Matters: Race and Equity in the Good Food Movement

In this video: Devita Davison, director of marketing and communications at FoodLab Detroit, shares the story of Prince’s Hot Chicken Shack, explaining the barriers there still are today for food…
Trainings and tools | Diversity, Equity, Inclusion, and Accessibility
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5 Tips for Nonprofit Collaboration

This article from the National Council on Nonprofits talks in plain language about how to approach partnerships to give them the greatest chance for success; it addresses being explicit about…
Messaging, Marketing, and Engagement | Partnership development
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