Collecting information about your market vendors helps you tell the story about the impact your farmers market is having on your community.

Brief tips about conducting farmers market metrics visitor surveys.

This article from Classy speaks to why Word of Mouth Marketing is an important and free way to get the word out, and should be part of any communications strategy.

For farmers markets that are part of a nonprofit organization, this resource from Farmers Market Coalition is an important two-page overview about the legal liability of board members, and how…

This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.

This toolkit from Massachusetts Food System Collaborative provides tips and suggestions for farmers markets in Massachusetts to create more inclusive and welcoming environments, including through better understanding the community, celebrating…

These resources can help you speak clearly to a variety of audiences. The National Center on Health, Physical Activity and Disability (NCHPAD) provides practical guidance on how written forms of…

(June 2020) US agriculture’s roots in colonization and enslavement mean that BIPOC producers still have limited access to capital, financial support, and markets—this is changing, slowly but surely, thanks to…

In this video: Devita Davison, director of marketing and communications at FoodLab Detroit, shares the story of Prince’s Hot Chicken Shack, explaining the barriers there still are today for food…

This blog article from Wild Apricot walks through the basics of why word of mouth works as a marketing approach, and gives how-to's for many word of mouth strategies.