Farm Direct Incentives Guide

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Example

Photo Marketing: NMFMA Fresh Rx Color Comic

Photo marketing communicates information across language and literacy barriers. This comic is an example of how photo marketing can be used to communicate incentive redemption.
Messaging, Marketing, and Engagement | Marketing materials
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Example

SNAP out of it!

This promotional video from Georgia Farmers Market Association is an excellent example of destigmatizing marketing for SNAP.
Messaging, Marketing, and Engagement | Digital media
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Example

UBC FARM MARKET VENDOR GUIDELINES

These vendor guidelines are posted through a website where potential vendors can easily access rules and information. Use this page as an example for how to make rules readily available,…
Program Administration | Market operations, policies, and legalities | Getting Started | Vendor management | Farmers Markets
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Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Messaging, Marketing, and Engagement | Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media | Operations and policy
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Example

Vendor Food Access Training Video

This training video from Boulder County Farmers Markets was created to show vendors how to accept and redeem nutrition incentive currencies, the rules around eligible vendors and items, and other…
Signage | Program Administration | Market operations, policies, and legalities | Vendor management
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Example

Graphic: Seven High Protein Foods

This graphic from Market Umbrella shows high protein foods available at the farmers market that can be purchased with Market Match incentives.
Eligible items | The Food: Eligibility, Safety, and Nutrition Education | Nutrition education and recipes
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Example

Inclement Weather Sample Hand Out

This sample handout from GrowNYC offers information to customers on what happens when bad weather intersects with a pickup day. Use it as an example to determine and disseminate your…
CSA | Box Programs | Signage | Farm Stands, CSAs, and Mobile Markets
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