Farm Direct Incentives Guide

Archive

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Example

Carrboro Farmers' Markets Business Plan

Carrboro Farmers' Markets' Business Plan is a 30 page, in depth analysis, strategy, and plan that is a model for markets thinking about their purpose, strategic positioning, target customers, marketing,…
Program Administration | Market budgets and fundraising
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Example

Cultivate KC Nutrition Incentive Programs

This very brief set of slides from Cultivate KC gives a high level overview of their nutrition incentive programs, and can serve as an example of how to communicate a…
Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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Example

BUNDLE: Nutrition Incentive Off-Site Signage

It's important to advertise outside of your farm direct site itself, to both gain more exposure and to direct people to you. Examples of signs designed for off-site use include…
Messaging, Marketing, and Engagement | Signage
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Example

BUNDLE: Nutrition Incentive On-Site Signage

Reminding customers when they get to your site that SNAP and nutrition incentive programs are available can help new customers learn about the program and how to use it. Simple,…
Messaging, Marketing, and Engagement | Signage
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Example

BUNDLE: Sales & Token Tracking Templates

This Bundle includes templates for record keeping including daily SNAP/EBT transactions, vendor sales, & vendor reimbursement. Resources in this Bundle: Daily Customer Transaction Log - Spreadsheet Tracking Sheet for Vendors…
Program Administration | Data management
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Example

BUNDLE: Texting

Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…
Messaging, Marketing, and Engagement | Digital media
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Example

"I Speak ____" Vendor Nametags

These Vendor Name tags that say "I speak" with space to fill in the languages spoken come from the BC Farmers' Market.
Messaging, Marketing, and Engagement | Signage
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