Farm Direct Incentives Guide

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Example

How SNAP Market Match Works

This brief informational video from Washington State is an example of a how-to video directed at customers.
Messaging, Marketing, and Engagement | Marketing materials
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Example

Come to the BronxWorks Community Farm Stand!

This one minute commercial for the BronxWorks Community Farm Stand showcases an urban farmstand intended to bring fresh fruits and vegetables to people in New York City.
Farm Stands, CSAs, and Mobile Markets | Farm Stands
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Example

Get Me to the Farmers Market

This example pamphlet/poster advertises multiple transportation routes from Arizona WIC and SNAP offices to their nearest farmers markets.
Getting on the map | Messaging, Marketing, and Engagement
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Example

Press Release for Farmers Market Week

This sample press release from Maricopa County in Arizona shows how a farmers market or market network can use data and evaluation to create media support and outreach opportunities. In…
Press | Messaging, Marketing, and Engagement
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Example

Ypsilanti Online Market

This example of an online marketplace accepting SNAP and Double Up Food Bucks shows how a market can use online ordering to provide the same shopping experience to their customers…
Messaging, Marketing, and Engagement | Digital media
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Example

SNAP eligible food and other items

This USDA web page lists eligible and ineligible foods that can be purchased with SNAP benefits.
The Food: Eligibility, Safety, and Nutrition Education | Eligible items
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Example

BUNDLE: Eligible Food

This simple poster from MIFMA shows what products are eligible in Michigan for SNAP, nutrition incentive, and other food assistance programs. Similarly, this poster in English, and Spanish, from Ecology…
The Food: Eligibility, Safety, and Nutrition Education | Eligible items
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