Resource Library
119 Results Found
with filter 'Messaging, Marketing, and Engagement'
Example
Example COVID19 Market Signage
The Michigan Farmers Market Association has shared a set of simple, graphic posters in English, Spanish, and Arabic that show COVID-19 Safety guidelines. They are based on CDC guidelines could…
Messaging, Marketing, and Engagement | Signage
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How-to
Digital Marketing for Any Budget
This presentation by Laura Ludka for Fair Food Network's nutrition incentive program-- Double Up Food Bucks-- walks through how to maximize digital strategies even with a low or no budget.…
Messaging, Marketing, and Engagement | Digital media
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Webinar
Double Up Food Bucks Community Food Advocates Webinar
LiveWell Colorado reports on their first season of utilizing Community Food Advocates to promote Double Up Food Bucks at Colorado farmers markets.
Messaging, Marketing, and Engagement | Grassroots outreach
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Webinar
Double Up Food Bucks Marketing and Promotion Webinar
This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.
Messaging, Marketing, and Engagement | Digital media
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How-to
Communications Planning Made Easy with Values-Based Marketing - workbook
This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.…
Messaging, Marketing, and Engagement | Planning and budgeting
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How-to
Communications Planning Made Easy with Values-Based Marketing
This webinar includes a fillable workbook template to think about your target customers, what they value, and how to lay out a communications plan that will reach them. Download the…
Messaging, Marketing, and Engagement | Planning and budgeting
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How-to
Community Asset Mapping
This overview presentation from Cheshire Community Action describes the challenge with needs-based approaches, and how community asset mapping can foster greater positive impact.
Messaging, Marketing, and Engagement | Partnership development
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Report
Consumer Insights to Support Messaging for Vermont Direct Markets
This 150-page report resulting from three focus groups and two online surveys of food consumers inside and outside of Vermont who shop at direct market outlets.
Messaging, Marketing, and Engagement | Understanding your community and customers
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Webinar
Building Equity
This webinar features incentive programs that engage program participants in order to build toward more equitable systems and foster leadership by those most impacted by systemic inequities.
Messaging, Marketing, and Engagement | Grassroots outreach
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Research
Building loyalty: Testing the efficacy of farmers market loyalty programs to engage the community and enhance sales
This research project by Community Involved In Sustaining Agriculture (CISA) involved tested the efficacy of using farmers market loyalty programs-- from punch cards, to texting services, to special events-- to…
Messaging, Marketing, and Engagement | Planning and budgeting
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