This article describes a 2008 study of shoppers at a Nevada farmers market and divides customers up according to their motivation for coming to market (health, local food, or non-food-related…

Creative Solutions for Community Outreach is a webinar from the Hub's Access and Equity team, offers perspectives and methods to engage community members in supporting oureach for incentives.

In 2009, Project for Public Spaces (PPS), with support from the Robert Wood Johnson Foun- dation and in partnership with Columbia Univer- sity, undertook a study to examine what market…

Interested in engaging community members with outreach, promotion, and education for your market’s nutrition incentive program? Experts will present on two different community outreach programs: FreshLink Ambassadors and Food Navigators…

In this Webinar from Farmers Market Fund in Oregon, speakers at Farmers Market Fund, the lobbyist who worked with them at the American Heart Association to acheive state funding, as…

The Marketing chapter of the Washington State Farmers Market Toolkit includes many resources around shopper motivations and attributes, print media, website, social media, graphics, and more.

Growing Hope's bus ad for the Washtenaw Market is a way to get the word out to a large audience. Exterior bus ads, which are more expensive, can be complemented…

This webinar will support practitioners in identifying who are the key stakeholders to involve in incentive programming, how to bring them to the table efficiently and effectively, and how to…

This trifold brochure from the New Mexico Farmers' Markets packs a lot of information in a small space, including what's in season, food assistance programs, finding your market, and budget…

This client-focused video, available in both English and Spanish, is an example of engaging your audience to market SNAP at the farmers market.