Farm Direct Incentives Guide

Archive

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Example

Example COVID19 Market Signage

The Michigan Farmers Market Association has shared a set of simple, graphic posters in English, Spanish, and Arabic that show COVID-19 Safety guidelines. They are based on CDC guidelines could…
Messaging, Marketing, and Engagement | Signage
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How-to

Digital Marketing for Any Budget

This presentation by Laura Ludka for Fair Food Network's nutrition incentive program-- Double Up Food Bucks-- walks through how to maximize digital strategies even with a low or no budget.…
Messaging, Marketing, and Engagement | Digital media
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Webinar

Double Up Food Bucks Marketing and Promotion Webinar

This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.
Messaging, Marketing, and Engagement | Digital media
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How-to

Community Asset Mapping

This overview presentation from Cheshire Community Action describes the challenge with needs-based approaches, and how community asset mapping can foster greater positive impact.
Messaging, Marketing, and Engagement | Partnership development
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Example

BUNDLE: Nutrition Incentive On-Site Signage

Reminding customers when they get to your site that SNAP and nutrition incentive programs are available can help new customers learn about the program and how to use it. Simple,…
Messaging, Marketing, and Engagement | Signage
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Template

BUNDLE: Nutrition Incentive Postcards and Flyers

Postcards and flyers are a primary way to get the word out about your farm direct site's SNAP and nutrition incentive programs, especially when distributed in places that eligible customers…
Messaging, Marketing, and Engagement | Marketing materials
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