The Michigan Farmers Market Association has shared a set of simple, graphic posters in English, Spanish, and Arabic that show COVID-19 Safety guidelines. They are based on CDC guidelines could…

This presentation by Laura Ludka for Fair Food Network's nutrition incentive program-- Double Up Food Bucks-- walks through how to maximize digital strategies even with a low or no budget.…

LiveWell Colorado reports on their first season of utilizing Community Food Advocates to promote Double Up Food Bucks at Colorado farmers markets.

This webinar provides hands-on social media training (with content ideas) for promoting your incentive program as well as an overview of more traditional marketing methods and media outlets.

This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.…

This webinar includes a fillable workbook template to think about your target customers, what they value, and how to lay out a communications plan that will reach them. Download the…

This overview presentation from Cheshire Community Action describes the challenge with needs-based approaches, and how community asset mapping can foster greater positive impact.

This 150-page report resulting from three focus groups and two online surveys of food consumers inside and outside of Vermont who shop at direct market outlets.

Whether working with your regional or statewide nutrition incentive organization, or coordinating among farm direct sites in a community, joint marketing and directories can let many people know how to…

Focus groups are one method of understanding more about your customers. The Farmers Market Coalition provides results from focus groups of customers who use SNAP at five markets across the…