Farm Direct Incentives Guide

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How-to

Vendor Handbook

This 36-page guide from Vancouver Farmers Markets is comprehensive and includes application guidelines, categories, payment, on-site guidelines, issues and concerns.
Program Administration | Vendor management
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The "A to Z" of EBT, Credit, and Debit Cards in Washington State

Chapter 7 of the Washington State Farmers Market Management Toolkit walks through the considerations for markets exploring accepting SNAP and credit/debit cards, including financial, administrative, capacity, and demand components.
SNAP/EBT and Nutrition Incentives Technology | Applying
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The Art & Science of Farmers' Market Display

From the University of Vermont Extension, this four page guide has great information and photos about how to set up an effective display, something that is key to market products…
Program Administration | Vendor management
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SNAP/EBT At Your Farmers Market: Seven Steps to Success

This short, visually-focused 50+ page guide from Project for Public Spaces and Wholesome Wave focuses on market capacity, marketing, funding, partnerships, and systems needed to implement, along with case studies…
Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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Step by Step Tips for Your Market Survey

From the Washington State Farmers Market Association, this 10-page guide helps anyone creating surveys to think about the process from start to finish, going over evaluation aims, sampling types, question…
Evaluation and Reporting | Planning and process
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FM Tracks: Running Reports

FM Tracks tutorial demonstrating how to generate and download reports from the FM Tracks website.
Evaluation and Reporting | Data collection and evaluation
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Selecting Which Metrics to Collect

Collect the metrics that will be most useful for your farmers market. Darlene Wolnik helps you think through selecting which data to collect.
Evaluation and Reporting | What to measure and track
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Program: Fruit and vegetable incentives

Health Care Without Harm's Healthy Food Playbook includes a description of how fruit and vegetable incentive programs are a way that hospitals and farmers markets can work effectively to meet…
Messaging, Marketing, and Engagement | Partnership development
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Market Managers' Training Manual

This manual from the British Columbia Association of Farmers' Markets covers the roles and responsibilities of market managers, basics on setting up a market for success, strategic planning, evaluation, and…
Getting Started | Farmers Markets
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