Farm Direct Incentives Guide

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How-to

A Field Guide to Ripple Effects Mapping

This full-length dowloadable book is helpful for understanding the how and why of Ripple Effects Mapping, an evaluation tool designed to gather qualitative information about a program's impacts through storytelling.…
Data collection and evaluation | Evaluation and Reporting
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How-to

Promotions and Fundraising Toolkit

This toolkit from Fairshare CSA Coalition shows readers how to run fundraising events in support of subsidized CSA shares, including sample press releases, lists for managing and planning the event,…
Market budgets and fundraising | Program Administration
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How-to

Food Access Toolkit

An overview of Fairshare CSA Coalition's Partner Shares Program, with case studies of additional CSA programs aimed at expanding food access across the country.
Farm Stands, CSAs, and Mobile Markets | CSA
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CSA Incentives Toolkit

This toolkit offers an overview of some incentive models that work with CSA, with a focus on health-care based incentives and Fairshare CSA Coalition's own program "Physicians Plus." In addition,…
Farm Stands, CSAs, and Mobile Markets | CSA
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Rapid Market Assessment

This slide presentation offers tips and basics for running three kinds of rapid market assessments at farmers markets--customer counts, dot surveys, comments and observations from a site visit.
Data collection and evaluation | Evaluation and Reporting
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How to Flyer

Flyering is an effective way to promote your market within a neighborhood. This resource from GrowNYC offers a quick how (and why)-to for creating and distributing flyers. how_to_flyer
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to

Designing Health and Shopper-Centered Spaces

While this series of lessons on applying Behavioral Economics to create shopping spaces that encourage healthy eating and center the knowledge and needs of customers was originally designed for food…
Farm Stands, CSAs, and Mobile Markets | Farm Stands
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Farmer to Farmer eCommerce Platforms Report

This guide to digital sales platforms for CSAs from the CSA Innovation Network lists and compares sales platforms by feature and offers a list of additional resources on ecommerce for…
Farm Stands, CSAs, and Mobile Markets | CSA
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