Farm Direct Incentives Guide

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Resource List

Attracting SNAP Customers to your Farmers' Markets

This USDA website offers a broad overview of how to attract SNAP Customers to your Farmers Market, and may be a good place to start when considering the range of…
Messaging, Marketing, and Engagement | Understanding your community and customers
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Example

Token & Special Programs Policies

Market Umbrella's overview of tokens and special programs page gives a thorough look at how one organization integrates and operationalizes multiple food assistance and other currencies into their market.
SNAP/EBT and Nutrition Incentives Technology | POS & E-commerce Options
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How-to

Best Practices for Farmers Market Bookkeeping

From the Washington State Farmers Market Management Toolkit, this overview of bookkeeping for farmers markets includes software options, setting up your chart of accounts, financial reporting and budgeting, and how…
Program Administration | Market budgets and fundraising
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Resource List

Universal Design: Parks and Plazas

This web page from American Society of Landscape Architects addresses universal design (design that is inclusive and welcoming to all) in parks and plazas, with many of its recommendations relevant…
Diversity, Equity, Inclusion, and Accessibility | Design and location
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Example

Using SNAP at Farmers Markets: CT

This client-focused video, available in both English and Spanish, is an example of engaging your audience to market SNAP at the farmers market.
Messaging, Marketing, and Engagement | Digital media
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Example

Vendor Concern Form

A form created by the Portland Farmers Market for vendors their concerns about market operations, vendor policies, or other vendors’ compliance with market rules. Requires vendors to specifically reference the…
Program Administration | Vendor management
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Resource List

CSA Innovation Network Resource Library

This resource page collects items related to running a CSA, retaining customers, marketing, storing CSA produce, and nutrition incentive and SNAP for CSA, in both English and Spanish.
Farm Stands, CSAs, and Mobile Markets | CSA
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Resource List

Fairshare Coalition Toolkits

This resource page collects items created by Fairshare Coalition, including resources on fundraising for a running incentives programs for low income cusomters to access CSAs.
Farm Stands, CSAs, and Mobile Markets | CSA
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How-to

Washington State Farmers Market Management Toolkit

The Washington State Farmers Market Association's Toolkit is a comprehensive, web-based guide to market management, filled with "timely information, tips, and templates", organized in ten chapters, including organizational blueprints, farmers…
Getting Started | Farmers Markets
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