Farm Direct Incentives Guide

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Podcast

Using SNAP Benefits for CSA

In this podcast episode from My Digital Farmer, Megan Larmer and Michelle Hughes of Glynwood share their takeaways from the first year pilot for the "CSA is a SNAP" program,…
Farm Stands, CSAs, and Mobile Markets | CSA
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Example

Sliding Scale

This document provides a framework to share with customers who are participating in sliding scale payments to help them situate themselves along the scale and understand how much to pay.…
Messaging, Marketing, and Engagement | Marketing materials
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Webinar

Webinar: Building Strategic Partnerships

This webinar will support practitioners in identifying who are the key stakeholders to involve in incentive programming, how to bring them to the table efficiently and effectively, and how to…
Messaging, Marketing, and Engagement | Partnership development
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How-to

How to Flyer

Flyering is an effective way to promote your market within a neighborhood. This resource from GrowNYC offers a quick how (and why)-to for creating and distributing flyers. how_to_flyer
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to

How to Get a Senior Center to Tour Your Market

Senior Centers often organize farmers’ market tours to help seniors utilize their FMNP checks. If you can facilitate this, it’s a great way to ensure that seniors use their checks…
Planning and budgeting | Messaging, Marketing, and Engagement
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How-to

How to do Outreach at WIC Centers

Visiting a WIC Center and doing a cooking demonstration is a wonderful way to encourage WIC recipients to use their FMNP and WIC Vegetable & Fruit checks at farmers markets,…
Planning and budgeting | Messaging, Marketing, and Engagement
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Example

Ypsilanti Farmers Market Sponsorship

An example of a short sponsorship information sheet for Growing Hope's Ypsilanti Farmers Markets, and for the Ypsilanti Food Awards fundraiser for the markets, this shows how markets might pitch…
Program Administration | Market budgets and fundraising
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How-to

How to Use Schools to Promote Your Market

“Backpacking” refers to when a school sends each child home with a certain handout to give to their parents. Although many schools won’t allow outside organizations to backpack their flyers,…
Planning and budgeting | Messaging, Marketing, and Engagement
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