Resource Library
457 Results Found
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How-to
Communications Planning Made Easy with Values-Based Marketing
This webinar includes a fillable workbook template to think about your target customers, what they value, and how to lay out a communications plan that will reach them. Download the…
Messaging, Marketing, and Engagement | Planning and budgeting
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How-to
Communications Planning Made Easy with Values-Based Marketing - workbook
This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.…
Messaging, Marketing, and Engagement | Planning and budgeting
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Research
Class Conscious, Color-Blind: Examining Dynamics of Food Access and the Justice Potential of FMs
Although often intended to address injustices in food access, farmers markets tend to cater to affluent communities, and to exclude on the basis of race and class. One means of…
Diversity, Equity, Inclusion, and Accessibility | Trainings and tools
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Example
Carrboro Farmers' Markets Business Plan
Carrboro Farmers' Markets' Business Plan is a 30 page, in depth analysis, strategy, and plan that is a model for markets thinking about their purpose, strategic positioning, target customers, marketing,…
Program Administration | Market budgets and fundraising
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How-to
BYOD: The 2020 FNS EBT Equipment Grant Program
Through the NAFMNP's MarketLink program, farm direct outlets are offered an opportunity to accept SNAP/EBT, debit, and credit card payments from customers via wireless technology. This webinar discuss how to…
SNAP/EBT and Nutrition Incentives Technology | POS & E-commerce Options
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Resource List
BUNDLE: USDA Equipment Resources
The USDA has a number of webpages with information relevant to SNAP equipment at farm direct outlets. SNAP: Using Smartphones and Tablets explains the technical and security requirements of eligible…
SNAP/EBT and Nutrition Incentives Technology | POS & E-commerce Options
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Example
BUNDLE: Texting
Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…
Messaging, Marketing, and Engagement | Digital media
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Resource List
BUNDLE: Sharing Your Results
Farm direct sites can use their evaluation results to inform stakeholders about the program's impact, as well as inform their decision making. Compiling and sharing these results and stories is…
Evaluation and Reporting | Sharing your results
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Example
BUNDLE: Sales & Token Tracking Templates
This Bundle includes templates for record keeping including daily SNAP/EBT transactions, vendor sales, & vendor reimbursement. If you are a site operating a nutrition incentive program, please keep in mind…
Program Administration | Data management
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