This webinar was created to help begin to build partnerships between SNAP-Ed programs and farmers markets, creating a win-win-win opportunity for the market, the SNAP-Ed programs, and the health of the community. The webinar showcased how SNAP-Ed nutrition education programming and evaluation efforts, specifically the Food Navigator pilot program, can work to increase consumption of fruit and vegetables in a farmers market setting. This training included details on increasing customer intent to purchase and access issues of multiple food assistance programs at the farmers market.