Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…

Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…

When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…

Postcards and flyers are a primary way to get the word out about your farm direct site's SNAP and nutrition incentive programs, especially when distributed in places that eligible customers…

Reminding customers when they get to your site that SNAP and nutrition incentive programs are available can help new customers learn about the program and how to use it. Simple,…

It's important to advertise outside of your farm direct site itself, to both gain more exposure and to direct people to you. Examples of signs designed for off-site use include…

These resources can help you speak clearly to a variety of audiences. The National Center on Health, Physical Activity and Disability (NCHPAD) provides practical guidance on how written forms of…

Focus groups are one method of understanding more about your customers. The Farmers Market Coalition provides results from focus groups of customers who use SNAP at five markets across the…

Whether working with your regional or statewide nutrition incentive organization, or coordinating among farm direct sites in a community, joint marketing and directories can let many people know how to…