Resource Library
456 Results Found
Quick Tips
5 Farmer’s Market Marketing Ideas
This post, directed at vendors, offers some ideas for gathering phone numbers and emails towards direct marketing to customers.
Messaging, Marketing, and Engagement | Digital media
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Quick Tips
Marketing Farmers’ Markets: Ideas for Market Vendors & Managers in Nevada
This article describes a 2008 study of shoppers at a Nevada farmers market and divides customers up according to their motivation for coming to market (health, local food, or non-food-related…
Understanding your community and customers | Messaging, Marketing, and Engagement
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Example
Ypsilanti Online Market
This example of an online marketplace accepting SNAP and Double Up Food Bucks shows how a market can use online ordering to provide the same shopping experience to their customers…
Messaging, Marketing, and Engagement | Digital media
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Example
Michigan Application for No-Cost EBT Equipment
This form allows Michigan Markets to apply for free EBT equipment through MIFMA
Getting Started | SNAP, EBT, and Nutrition Incentive Programs
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Research
Mapping Inequality: Redlining in New Deal America
This interactive map created by scholars at University of Richmond, Virginia Tech, and University of Maryland offers information and visualizations of property redlining in cities across America begun during the…
Diversity, Equity, Inclusion, and Accessibility | Design and location
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Template
Download a Free Content Calendar
Fill out this form for a free content calendar template created just for local food businesses by Taste the Local Difference. Use it to keep yourself organized, strategic and efficient.…
Planning and budgeting | Messaging, Marketing, and Engagement
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Template
Download a Free Press Release Template
Fill out this short form to receive a FREE Press Release template from Taste the Local Difference. The template will provide you with form, structure and content ideas to customize…
Press | Messaging, Marketing, and Engagement
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Resource List
Unsplash
This library of free photos can be helpful to farm direct sites looking to source photos for marketing materials on a limited budget.
Messaging, Marketing, and Engagement | Marketing materials
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Resource List
Canva
Canva is a commonly used design tool for creating social media posts, signs, ads, infographics, and other marketing content. With a free plan as well as paid-options, it can be…
Messaging, Marketing, and Engagement | Marketing materials
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Research
What do farmers bring to market?: Exploring good types, number of vendors, and founding dates by SES and race/ethnicity
While previous studies have shown that farmers markets are choosing to locate in underserved areas, little research has examined how often this is occurring and what these markets offer to…
Operations and policy | Diversity, Equity, Inclusion, and Accessibility
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