Farm Direct Incentives Guide

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Webinar

Creating Great Social Media Content for Your Farmers Market

Markia Baker and Navi Johnson of NM Legaci Marketing discuss what makes for great social media content for farmers markets. They share examples and give practical advice that you can…
Messaging, Marketing, and Engagement | Understanding your community and customers | Digital media
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Quick Tips

Building Diverse Community Based Coalitions

This guiding tool from the Praxis Project offers what is important to take into account in our efforts to building diverse community based coalitions. It provides background, question prompts, and…
Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Grassroots outreach | Operations and policy
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Example

Voices of the Food Chain

Using this website, Voices of the Food Chain showcases stories and issues from the millions of food-systems workers in America. A great example of how to use digital media to…
Operations and policy | Messaging, Marketing, and Engagement | Diversity, Equity, Inclusion, and Accessibility | Understanding your community and customers | Digital media
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Case Study

Comparing Different Models of Farmers Markets in Urban Neighborhoods

This case study following the evolution of a farmers market in Allentown, PA examines the ways in which market models can create benefits and barriers for different purposes and populations.…
Getting Started | Organizational structure | Understanding your community and customers | Farmers Markets | Farm Stands, CSAs, and Mobile Markets | Farm Stands | Program Administration
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Example

Sayler Park Community and Food Asset Maps

In 2019, Produce Perks worked with the community of Sayler Park in Cincinnati to implement a Produce Prescription program and increase access to healthy food within the community. A part…
Messaging, Marketing, and Engagement | Design and location | Getting on the map | Understanding your community and customers | Grassroots outreach
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Webinar

Centering Food on People, Not Process

Community-based organizations across the country are rethinking their approach to the design of food incentive programs, like the Supplemental Nutrition Assistance Program (SNAP) — formerly known as food stamps. Rather than…
Partnership development | Getting Started | SNAP, EBT, and Nutrition Incentive Programs | Data collection and evaluation | Understanding your community and customers | Grassroots outreach
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Webinar

CSA Market Research Webinar

This Webinar from the Hudson Valley CSA Coalition shares research conducted into their customer profile. They offer in depth analysis and advice for converting potential customers in the region into…
Understanding your community and customers | Messaging, Marketing, and Engagement
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