Farm Direct Incentives Guide

Archive

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Example

Photo Marketing: NMFMA Fresh Rx Color Comic

Photo marketing communicates information across language and literacy barriers. This comic is an example of how photo marketing can be used to communicate incentive redemption.
Messaging, Marketing, and Engagement | Marketing materials
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Webinar

Steal This Idea - Farmers Market Promotion

Markia Baker and Navi Johnson are back! These savvy social media marketers from NM Legaci Marketing & the RVA Black Farmers Market have loads of social media and newsletter examples…
Messaging, Marketing, and Engagement | Marketing materials | Digital media
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Resource List

BUNDLE: Seasonal Guides

Many programs use guides to seasonal produce to help customers new to navigating farmers markets select items that are eligible for purchase with SNAP and incentives. These seasonality guides provide…
Messaging, Marketing, and Engagement | Marketing materials
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Example

Sliding Scale

This document provides a framework to share with customers who are participating in sliding scale payments to help them situate themselves along the scale and understand how much to pay.…
Messaging, Marketing, and Engagement | Marketing materials
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Example

How SNAP Market Match Works

This brief informational video from Washington State is an example of a how-to video directed at customers.
Messaging, Marketing, and Engagement | Marketing materials
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Resource List

Unsplash

This library of free photos can be helpful to farm direct sites looking to source photos for marketing materials on a limited budget.
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Resource List

Canva

Canva is a commonly used design tool for creating social media posts, signs, ads, infographics, and other marketing content. With a free plan as well as paid-options, it can be…
Messaging, Marketing, and Engagement | Marketing materials
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Example

Washtenaw Markets Bus Ad

Growing Hope's bus ad for the Washtenaw Market is a way to get the word out to a large audience. Exterior bus ads, which are more expensive, can be complemented…
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Example

Tips for Eating Local, Healthy and on a Budget

This trifold brochure from the New Mexico Farmers' Markets packs a lot of information in a small space, including what's in season, food assistance programs, finding your market, and budget…
Messaging, Marketing, and Engagement | Marketing materials
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