From Growing Hope, this Ypsilanti Farmers Market evaluation plan is an example of how to lay out all of the data collection and evaluation tools that you will use during…

From the BC Association of Farmers Markets and VanCity Community Foundation, this comprehensive toolkit helps markets think through the process of evaluating impact, offers many downloadable survey tools, and gives…

Collecting information about your market vendors helps you tell the story about the impact your farmers market is having on your community.

Brief tips about conducting farmers market metrics visitor surveys.

This resource page from the Farmers' Markets of Nova Scotia has a number of downloadable examples of evaluation tools for markets, including customer and vendor surveys, an evaluation checklist, manager…

FM Tracks tutorial demonstrating how to enter transactions through the app.

FM Tracks tutorial demonstrating how to enter transactions online.

This long-read think piece from Richard McCarthy, former Executive Director of MarketUmbrella and founding President of the Farmers Market Coalition talks about the impact of markets in multiple dimensions and…

Allison Czapp from Buy Fresh Buy Local-Greater Lehigh Valley talks about her experience using Rapid Market Assessment (RMA) techniques to collect customer shopping and demographic data at seven farmers markets…

This video demonstrates how to enter SNAP/EBT transactions and vendor redemptions where nutrition incentives are applied as a discount, as well as how to complete the post market report in…