Rapid Market Assessments, developed by Oregon State University Extension, are an easy to use technique to capture data from customers at a given moment in time, and are excellent for…

FM Tracks tutorial demonstrating how to use the transaction log to edit and delete past transactions.

From the Washington State Farmers Market Association, this 10-page guide helps anyone creating surveys to think about the process from start to finish, going over evaluation aims, sampling types, question…

To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire…

FM Tracks tutorial demonstrating how to generate and download reports from the FM Tracks website.

Collect the metrics that will be most useful for your farmers market. Darlene Wolnik helps you think through selecting which data to collect.

Tips and examples for sharing data on the impact of your farmers market

The Food Trust conducts focus groups with SNAP participants to understand their perceptions of farmers’ markets and how we can improve our reach and impact. These detailed how-to guides assess…

This Mystery Shopping form, from MarketUmbrella, can be used at farmers markets the way retail companies send mystery shoppers to assess their experience. This form can be used or adapted…

FM Tracks tutorial showing how to enter multiple transactions by a single user, and how to edit or delete transactions in the app.