Farm Direct Incentives Guide

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MarketShare Mystery Shopping Form

This Mystery Shopping form, from MarketUmbrella, can be used at farmers markets the way retail companies send mystery shoppers to assess their experience. This form can be used or adapted…
Evaluation and Reporting | Data collection and evaluation
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Webinar

Iowa's Lettuce Grow Markets - Metrics at Your Market

This webinar presents on collecting, recording, analyzing data and implementing strategic change based on that data. It can be tedious, but market managers (and vendors) who do it well can…
Evaluation and Reporting | Data collection and evaluation
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Evaluation Tools & Economic Impact Resources

This resource page from the Farmers' Markets of Nova Scotia has a number of downloadable examples of evaluation tools for markets, including customer and vendor surveys, an evaluation checklist, manager…
Evaluation and Reporting | Data collection and evaluation
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