Farm Direct Incentives Guide

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How-to

Measuring Racial Equity in the Food System: Established and Suggested Metrics

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food…
Diversity, Equity, Inclusion, and Accessibility | Evaluation and Reporting | Data collection and evaluation | Operations and policy | What to measure and track
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How-to

A Field Guide to Ripple Effects Mapping

This full-length downloadable book is helpful for understanding the how and why of Ripple Effects Mapping, an evaluation tool designed to gather qualitative information about a program's impacts through storytelling.…
Data collection and evaluation | Evaluation and Reporting
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How-to

Rapid Market Assessment

This slide presentation offers tips and basics for running three kinds of rapid market assessments at farmers markets--customer counts, dot surveys, comments and observations from a site visit.
Data collection and evaluation | Evaluation and Reporting
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Webinar

Using Ripple Effects Mapping to Determine Program Outcomes

Ripple Effects Mapping is an evaluation tool designed to gather qualitative information about program impacts through storytelling and visualizing relationships between outcomes and effects. It's helpful for complex projects embedded…
Data collection and evaluation | Evaluation and Reporting
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How-to

Tools for Rapid Market Assessments

Rapid Market Assessments, developed by Oregon State University Extension, are an easy to use technique to capture data from customers at a given moment in time, and are excellent for…
Evaluation and Reporting | Data collection and evaluation
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How-to

FM Tracks: Transaction Log

FM Tracks tutorial demonstrating how to use the transaction log to edit and delete past transactions.
Evaluation and Reporting | Data collection and evaluation
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Quick Tips

Retail Metrics for Farmers and Markets

To a fault, the retail sector observes and counts everything, using that data to re-form their sales space regularly and in some cases, using the results to redesign their entire…
Evaluation and Reporting | Data collection and evaluation
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How-to

FM Tracks: Running Reports

FM Tracks tutorial demonstrating how to generate and download reports from the FM Tracks website.
Evaluation and Reporting | Data collection and evaluation
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Template

MarketShare Mystery Shopping Form

This Mystery Shopping form, from MarketUmbrella, can be used at farmers markets the way retail companies send mystery shoppers to assess their experience. This form can be used or adapted…
Evaluation and Reporting | Data collection and evaluation
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