This guide to developing a communications strategy is designed for food policy councils, but many of the questions it asks and suggestions it makes might be applied to other kinds of organizations as well. It also contains examples of strategies used by specific member organizations. This resource may support farm direct sites and networks seeking to develop a marketing and communications strategy to get the word out about their nutrition incentives programming.

In addition to the guide, the authors provide these worksheets to help readers create their own communications strategies.