The Farmers Market Coalition is proud to present our third practitioner paper. Written by Molly Notarianni of Oregon’s Farmers Market Fund and Elizabeth Borst of Virginia Fresh Match, this paper addresses the topic of state funding through the legislature for nutrition incentives. Acknowledging that GusNIP funding has provided a pathway for projects to grow, the authors argue from their own experience that seeking funding appropriations through their state legislatures may be a way for some organizations to mitigate the needs of state-wide networks as they rapidly scale. This paper tells the stories of two such campaigns in Virginia and Oregon, and shares strategies developed through their processes. The authors’ goal is to help other nutrition incentive practitioners determine whether seeking state funding is the right choice for them at this time, and to orient practitioners toward the kinds of partnerships and information they will need to pursue in order to be ready.