Created by the Gretchen Swanson Center for Nutrition for the Nutrition Incentive Hub, this document provides an overview of qualitative research and example moderator guides designed for grantees who want to incorporate key informant interviews and/or focus groups into their project evaluation. While it’s designed with GusNIP grantees in mind however, this resource from the Nutrition Incentive Hub’s Reporting and Evaluation Resource Library. Will be useful to sites as well as to any organization looking to gather qualitative data, whether it’s towards a case study, a report, or simply to better understand the stories behind the numbers.