Farm Direct Incentives Guide

Origins of Incentives: Incentivizing Behavior Change Through the Farmers Market Model

Through the lens of Market Umbrella, the New Orleans farmers market network, McCarthy lays out a history of incentive programs in farm direct. This paper outlines the ways in which the rise in EBT technology was both a barrier and a spur to innovation as markets sought to remain accessible to shoppers across all incomes.

Meet the Author in this 20-minute interview with the Farmers Market Coalition.

Access Resource