Farm Direct Incentives Guide

Expanding the Audience of Farmers’ Market Shoppers: Engaging Cal-Fresh & Latinx Customers

This Webinar from the 2022 California Small Farms Conference showcases the results of a years-long study on the needs and preferences of Latinx customers around shopping at Farmers Markets and with Cal-Fresh. A toolkit coming from this work is in progress, but this webinar showcases many of the results of the study, and offers clear action steps for markets who want to make their markets more welcoming to Latinx shoppers.
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