Template

BUNDLE: Press/News Release Templates

Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…

Messaging, Marketing, and Engagement | Press

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Template

BUNDLE: Press and Media Forms & Templates

When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…

Messaging, Marketing, and Engagement | Planning and budgeting

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Example

Backyard Gardener Agreement Form

This vendor application is for backyard gardeners selling excess fruits and vegetables at a market. Backyard Gardener Agreement_MissionCity2012

Program Administration | Vendor management

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How-to

Becoming a Food Stamp Friendly Market

This brief video provides an overview of how to operate a SNAP/EBT and nutrition incentive program at markets for market managers. SLIDES can be found here.

Program Administration | Staffing

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How-to

Best Practices for Farmers Market Bookkeeping

From the Washington State Farmers Market Management Toolkit, this overview of bookkeeping for farmers markets includes software options, setting up your chart of accounts, financial reporting and budgeting, and how…

Program Administration | Market budgets and fundraising

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Quick Tips

BIPOC Producers:Sowing the Seeds of Liberation Webinar

(June 2020) US agriculture’s roots in colonization and enslavement mean that BIPOC producers still have limited access to capital, financial support, and markets—this is changing, slowly but surely, thanks to…

Trainings and tools | Diversity, Equity, Inclusion, and Accessibility

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Quick Tips

Black Food Matters: Race and Equity in the Good Food Movement

In this video: Devita Davison, director of marketing and communications at FoodLab Detroit, shares the story of Prince’s Hot Chicken Shack, explaining the barriers there still are today for food…

Trainings and tools | Diversity, Equity, Inclusion, and Accessibility

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Report

Black, White, and Green: Farmers Markets, Race, and the Green Economy

"Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to “vote with your fork” for environmental protection, vibrant…

Diversity, Equity, Inclusion, and Accessibility | Trainings and tools

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How-to

Board Best Practices Webinar

This FMC webinar from 2010 covers best practices for creating a board for your farmers market, running meetings, and effectively implementing nonprofit governmence. Speakers are Stacy Miller, Jeff Farbman, and…

Program Administration | Organizational structure

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How-to

Building a Food System that Values Workers Webinar

(March 2020) Since the start of the COVID-19 pandemic, our nation’s farmers and food workers have remained hard at work to provide for our survival. This moment is clarifying our…

Trainings and tools | Diversity, Equity, Inclusion, and Accessibility

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