Example

BUNDLE: Texting

Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…

Messaging, Marketing, and Engagement | Digital media

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Resource List

BUNDLE: Sharing Your Results

Farm direct sites can use their evaluation results to inform stakeholders about the program's impact, as well as inform their decision making. Compiling and sharing these results and stories is…

Evaluation and Reporting | Sharing your results

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Example

BUNDLE: Sales & Token Tracking for Vendors

Vendor Transactions by currency--including any food assistance currencies--is necessary so that the market can reimburse vendors accurately. These examples show forms given to vendors to self-track, which is an option…

Program Administration | Data management

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Template

BUNDLE: PSA, Ad Templates

Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…

Messaging, Marketing, and Engagement | Press

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Template

BUNDLE: Press/News Release Templates

Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…

Messaging, Marketing, and Engagement | Press

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Template

BUNDLE: Press and Media Forms & Templates

When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…

Messaging, Marketing, and Engagement | Planning and budgeting

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How-to

Building a Food System that Values Workers Webinar

(March 2020) Since the start of the COVID-19 pandemic, our nation’s farmers and food workers have remained hard at work to provide for our survival. This moment is clarifying our…

Trainings and tools | Diversity, Equity, Inclusion, and Accessibility

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How-to

Board Best Practices Webinar

This FMC webinar from 2010 covers best practices for creating a board for your farmers market, running meetings, and effectively implementing nonprofit governmence. Speakers are Stacy Miller, Jeff Farbman, and…

Program Administration | Organizational structure

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Report

Black, White, and Green: Farmers Markets, Race, and the Green Economy

"Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to “vote with your fork” for environmental protection, vibrant…

Diversity, Equity, Inclusion, and Accessibility | Trainings and tools

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Quick Tips

Black Food Matters: Race and Equity in the Good Food Movement

In this video: Devita Davison, director of marketing and communications at FoodLab Detroit, shares the story of Prince’s Hot Chicken Shack, explaining the barriers there still are today for food…

Trainings and tools | Diversity, Equity, Inclusion, and Accessibility

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