Example

BUNDLE: Nutrition Incentive Off-Site Signage

It's important to advertise outside of your farm direct site itself, to both gain more exposure and to direct people to you. Examples of signs designed for off-site use include…

Messaging, Marketing, and Engagement | Signage

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Quick Tips

BUNDLE: Inclusive Communication

These resources can help you speak clearly to a variety of audiences. The National Center on Health, Physical Activity and Disability (NCHPAD) provides practical guidance on how written forms of…

Diversity, Equity, Inclusion, and Accessibility | Language and marketing

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Template

BUNDLE: Press and Media Forms & Templates

When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…

Messaging, Marketing, and Engagement | Planning and budgeting

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Template

BUNDLE: Press/News Release Templates

Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…

Messaging, Marketing, and Engagement | Press

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Template

BUNDLE: PSA, Ad Templates

Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…

Messaging, Marketing, and Engagement | Press

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Example

BUNDLE: Sales & Token Tracking for Vendors

Vendor Transactions by currency--including any food assistance currencies--is necessary so that the market can reimburse vendors accurately. These examples show forms given to vendors to self-track, which is an option…

Program Administration | Data management

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Resource List

BUNDLE: Sharing Your Results

Farm direct sites can use their evaluation results to inform stakeholders about the program's impact, as well as inform their decision making. Compiling and sharing these results and stories is…

Evaluation and Reporting | Sharing your results

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Example

BUNDLE: Texting

Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…

Messaging, Marketing, and Engagement | Digital media

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Example

BUNDLE: Tracking Customer Transactions

When facilitating nutrition incentive programs, each transaction a customer makes using their EBT card is generally logged. At farmers markets and farm stands, this means the central terminal or market…

Program Administration | Data management

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Resource List

BUNDLE: USDA Equipment Resources

The USDA has a number of webpages with information relevant to SNAP equipment at farm direct outlets. SNAP: Using Smartphones and Tablets explains the technical and security requirements of eligible…

SNAP/EBT and Nutrition Incentives Technology | Equipment options

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