Resource Library
446 Results Found
Example
BUNDLE: Nutrition Incentive Off-Site Signage
It's important to advertise outside of your farm direct site itself, to both gain more exposure and to direct people to you. Examples of signs designed for off-site use include…
Messaging, Marketing, and Engagement | Signage
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Quick Tips
BUNDLE: Inclusive Communication
These resources can help you speak clearly to a variety of audiences. The National Center on Health, Physical Activity and Disability (NCHPAD) provides practical guidance on how written forms of…
Diversity, Equity, Inclusion, and Accessibility | Language and marketing
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Template
BUNDLE: Press and Media Forms & Templates
When working with the press, or publicly sharing images or information about your site, having basic forms on hand is important. Many publications require a photo release form to be…
Messaging, Marketing, and Engagement | Planning and budgeting
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Template
BUNDLE: Press/News Release Templates
Getting the word out through regular press/news releases increases the chance local press will cover your farm direct site and give you free exposure. Example press release and instructions from…
Messaging, Marketing, and Engagement | Press
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Template
BUNDLE: PSA, Ad Templates
Whether free or paid, advertisements in local online or print publications can increase your farm direct site's exposure. These examples of PSA language and PSA instructions and a newspaper ad…
Messaging, Marketing, and Engagement | Press
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Example
BUNDLE: Sales & Token Tracking for Vendors
Vendor Transactions by currency--including any food assistance currencies--is necessary so that the market can reimburse vendors accurately. These examples show forms given to vendors to self-track, which is an option…
Program Administration | Data management
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Resource List
BUNDLE: Sharing Your Results
Farm direct sites can use their evaluation results to inform stakeholders about the program's impact, as well as inform their decision making. Compiling and sharing these results and stories is…
Evaluation and Reporting | Sharing your results
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Example
BUNDLE: Texting
Texting/SMS Messaging is a newer way markets are getting the word out, and there are many commercial companies who provide services to support this, including some focused entirely on farm…
Messaging, Marketing, and Engagement | Digital media
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Example
BUNDLE: Tracking Customer Transactions
When facilitating nutrition incentive programs, each transaction a customer makes using their EBT card is generally logged. At farmers markets and farm stands, this means the central terminal or market…
Program Administration | Data management
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Resource List
BUNDLE: USDA Equipment Resources
The USDA has a number of webpages with information relevant to SNAP equipment at farm direct outlets. SNAP: Using Smartphones and Tablets explains the technical and security requirements of eligible…
SNAP/EBT and Nutrition Incentives Technology | Equipment options
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